Imagen Insights surveyed our representative Gen Z community across the UK to understand their outlook on the year ahead and here within this document, is the brutally honest, stuff they actually care about.

Within this 360 report, we detail the Gen Z outlook for the next 360 days. You will find out how Gen Z are viewing the next year in terms of their general outlook and their mood, delve into their perceptions of media and advertising, and find out how they are viewing work and studying, as well as money and spending while diving into their views on sex, relationships and living.