In your opinion, what impact do streaming services and online platforms have on traditional media consumption for Gen Z?
Published 12 responses on 22 Jun 2023
In my opinion, streaming platforms create different needs that young people didn't have before consuming them. The fact that everything goes viral so quickly means that things take less time to use, as we have become accustomed to constantly buying and buying. \In terms of our consumption tradition, I think these platforms are so successful because of the loneliness and the need for constant socialising of Generation Z, that is, the platforms make you feel accompanied, because these people really do their life on the screen, as if they were doing it with you. Therefore, these platforms are also successful because they satiate that part of us without even leaving the house.
21
Female
Barcelona
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This is what other community members thought:It doesn’t really replaced traditional media because TV/cinemas are still a large part of the entertainment industry, that being said, streaming services and online platforms are incredibly popular because of how easy it is to access these services across multiple devices. I also think these streaming services work nicely with other online platforms such as social media because of advertising e.g., seeing a trailer on TikTok or YouTube ads. That being said people still watch Friends on TV, tube in for Love Island as it’s a way to get together with close friends and family and watch on a big screen - if still provides a routine
24
Female
London
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I believe streaming services and online platforms have a negative impact on new generations. This streaming services and online platforms such as netflix or instagram are designed to make people addicted to it and I believe this have a negative effect in everyone’s brain and even worse at young people who are developing and recieve this amount of dopamine. Social mefia can be used right but the majority only use it for entretaintment and they waste a lot of hours every day.
18
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Barcelona
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Streaming services and online platforms have a huge impacts for Gen Z. First of all. It has completely killed the consumption of normal television. This is because you can watch almost anything you want on demand giving a more convenient way to stream content. Furthermore, it saves time as you can watch specifically what you would like which helps on a tight schedule. For example instead of watching traditional news programs presented by the media, you can simply search for todays news on platforms like tiktok or online being with alot of information in a short period of time
19
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London
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In my opinion streaming services and online Plat forms have a big impact on traditional media consumption beacause they have essentially eliminated traditional media consumption. With services like Netflix, Amazon prime video, Disney plus , Hulu, Apple TV. Plus there is no longer a need for traditional media consumption through providers like Sky and virgin. I believe that ultimately it is good as you are not stuck into lengthy contracts that may have a early termination fee.
22
Male
London
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I think streaming services and online platforms changed the way we consume médias in general, and it impacted our consumption of traditional media. Streaming gives young people a huge choice, whereas before we were limited by what was going on on the TV. This has also made it possible to choose to support big shows or twitch channels, for example, or to be part of a smaller community. We also now have accès to content from other countries that was previously totally inaccessible. As a result, the average TV product no longer works with Gen Z, who can easily occupy themselves with something else.
22
Female
Tours
France
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In my opinion, streaming services and online platforms have ruined traditional media consumption for Gen Z. Sitting down to watch tv with your family after dinner, renting a movie from blockbusters and going to the cinema are activities that are no longer enjoyed. I also believe gen z now have a shorter attention span because and the ability to watch a full movie because they have the thought “I could just put something else on instead”. Also, the fact there is just simply too much choice of what to watch and having everything at the tip of your hand makes it quite difficult and painful to choose and many people end up just not choosing anything to watch.
23
Female
Ipswich
UK
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Traditional media consumption for Generation Z has been modified by streaming services and online platforms. These digital platforms provide a diverse range of content that can be accessed conveniently at any time and from any location. Streaming providers also offer personalised recommendations, resulting in a more personalised experience. Traditional media is having difficulty attracting and retaining Generation Z audiences. The ease with which content can be accessed online has made it more enticing to this age, which values flexibility and diversity. Furthermore, social media platforms have evolved into major channels for Gen Z to discover and debate content, compounding the impact of internet platforms on conventional media consumption. Overall, streaming services and online platforms have transformed the way Generation Z consumes media, providing greater control, convenience, and connectivity.
23
Female
Manchester
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Streaming services/online platforms make media very accessible, therefore a lot more time spent on screens. I think it is very easy for users to stay on sites such as Netflix for much longer than intended due to their enticing and colourful nature. I also believe that people don’t genuinely read headlines/informational posts - lots of stuff is shared and not correctly taken in because of the fast paced nature of social media. Algorithms on tiktoks, reels and YouTube shorts are very predictive of people’s behaviors which also makes Genz Z want to stay on the site. I think modern media is addictive .
19
Female
Llandysul SA44
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The main impact is that there is a higher usage of streaming services and online platforms to watch video content which results in less usage of traditional media such as TV channels. The easy access of content online also means that more people are likely to watch content on the go and at outdoor locations compared to just at home. Gen Z are less likely to use traditional media consumption as its quicker to find things online now easily without any delays.
24
Male
Loughton
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I think streaming services and online platforms take over from traditional media nowadays. It’s more likely that gen z will look to get news from social media platforms such as Twitter then look in a newspaper or actually watch the news. The difference now is that media online is easier to consume, generally free unless it’s subscription services and it’s created at a faster rate than traditional media. It can keep up with breaking news and also gives discussions and opinions about the issues. I’m regards to films, it is cheaper to get an online subscription than to go to a movie Theater and you can rewatch the movie as many times as you like. This is far more beneficial and saves the consumer time and money.
25
Female
Glasgow
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Statistics show that people nowadays are spending more than 5-6 hours a day due to streaming services and online platforms. The media consumption is extremely high and one functionality that I specifically like on iPhones is the weekly insights that it provides for us to know how much time we are spending on what apps and platforms. The impact in my opinion is mostly negative due to the content and trends that are not really suitable, but very much available to the children.